Analytics

Reliable data for measurable success: analytics is the key

Your challenge: making your digital strategy measurable

Your website relaunch is coming up – and this time you want to do it right. Why grope about in the dark when you could measure the results of the actions set in your digital strategy? As well as offering a couple of unbeatable arguments for developing features further based on data, this will also make your customers happy: only when you really know your users can you also continuously adapt your website to meet their needs – and thus generate more traffic and conversions.

Our response: analytics tools to stop you flying blind

In the digital world, everything is measurable – every click, every interaction, everything. Analytics puts this to good use: with our popular analytics tools such as Google Analytics or Matomo, you can find out how your users behave on your website, in your app or on your online shop. As well as making your digital strategy’s ROI measurable, you can also begin making decisions based on reliable data.

It also provides a sound foundation for your UX design, Service Design and Content strategy. Even SEO is left flying blind without analytics: the only way you can monitor the success of your search engine optimisation is if you know who visits your website using what search terms and how your users navigate the site.

What we do

We support you with your data-driven digital strategy. For a relaunch, this generally includes a full range of services: an audit, key performance indicator (KPI) definition & tracking, integration & testing, and data visualisation in dashboards, using Google Data Studio or Tableau, for example. We maintain and enhance your analysis tools, create reports, and fine-tune the parameters.

Alternatively, our analytics experts can offer you targeted assistance where you need it, for example with coaching sessions or by evaluating analytics solutions. Or they can help you define KPIs based on your business objectives. None of this is new to us: we have worked with customers large and small, and on analytics challenges ranging from the simple to the complex.

The pay-off

You can see what needs optimising by looking at the click rates after your product launch, the success of campaign X compared with campaign Y, or the trend in newsletter registrations over the past three weeks, for example. A more significant amount of reliable data means a sounder basis for your decisions. You will finally know where you need to do some work to make your customers happy. How can that not give you a clear competitive edge?

Fabian Ryf
Service Designer, Lead Digital Analytics & Performance

Strategy

Definition of goals and  KPI

Integration

Implementing the defined configuration

Maintenance

Maintaining and expanding the integration. As well as creating dashboards and reportings

Training courses

Training and coaching to build up internal knowledge

Ecorating

Do politicians always keep their promises to us when it comes to sustainability? Ecorating tracks the voting behaviour of members of the National Council and Council of States regarding environmental issues.

Discover case study

Freitag Neo

Neo is the new e-commerce and content platform from Freitag. The website with its own online shop has been supplemented with stories and emotions.

Discover case study

Send us a message

or an e-mail to contact@liip.ch