Reliable data for measurable success: analytics is the key
Your challenge: making your digital strategy measurable
Your website relaunch is coming up – and this time you want to do it right. Why grope about in the dark when you could measure the results of the actions set in your digital strategy? As well as offering a couple of unbeatable arguments for developing features further based on data, this will also make your customers happy: only when you really know your users can you also continuously adapt your website to meet their needs – and thus generate more traffic and conversions.
Our response: analytics tools to stop you flying blind
In the digital world, everything is measurable – every click, every interaction, everything. Analytics puts this to good use: with our popular analytics tools such as Google Analytics or Matomo, you can find out how your users behave on your website, in your app or on your online shop. As well as making your digital strategy’s ROI measurable, you can also begin making decisions based on reliable data.
It also provides a sound foundation for your UX design, Service Design and Content strategy. Even SEO is left flying blind without analytics: the only way you can monitor the success of your search engine optimisation is if you know who visits your website using what search terms and how your users navigate the site.
What we do
We support you with your data-driven digital strategy. For a relaunch, this generally includes a full range of services: an audit, key performance indicator (KPI) definition & tracking, integration & testing, and data visualisation in dashboards, using Google Data Studio or Tableau, for example. We maintain and enhance your analysis tools, create reports, and fine-tune the parameters.
Alternatively, our analytics experts can offer you targeted assistance where you need it, for example with coaching sessions or by evaluating analytics solutions. Or they can help you define KPIs based on your business objectives. None of this is new to us: we have worked with customers large and small, and on analytics challenges ranging from the simple to the complex.
You can see what needs optimising by looking at the click rates after your product launch, the success of campaign X compared with campaign Y, or the trend in newsletter registrations over the past three weeks, for example. A more significant amount of reliable data means a sounder basis for your decisions. You will finally know where you need to do some work to make your customers happy. How can that not give you a clear competitive edge?
Service Designer, Lead Digital Analytics & Performance
Analytics Audit and KPI definition with the privacy friendly and self-hosted Matomo Analytics
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Facebook Pixel allows us to measure the impact of Liip publications on Facebook.
LinkedIn Insight allows us to measure the impact of Liip publications on LinkedIn.
Hotjar is a tool for collecting and analysing the interactions of all users in the form of a heat map. This tool is used to improve the content provided.
Google Analytics is a tool provided by Google that enables us to collect and analyse information on the properties of the traffic visiting the website, the interactions with the content provided, and the consumption performance of all this content, in order to improve the content supplied.
Google Optimize allows you to offer multiple variants of a website’s content or structure in order to determine the version that obtains the best results from users, also known as A/B testing, and to personalise a website based on how it is utilised by its users. This tool is provided by Google.
Google Ads is an is an online advertising platform provided by Google. We use Google Ads to protect our brand name. You might see our promoted content in Google Search when typing the keyword “liip”.