Privacy Policy

Last updated: August 2019

What tools do we use?

Google Tag Manager

Google Tag Manager is a tool that operates like the conductor of an orchestra. It allows you to define the rules for data collection. It sorts user interaction data and sends it to the relevant platforms such as Google Analytics, Hotjar, Google Optimize, Facebook Pixel and LinkedIn Insight.
This tool is provided by Google.

Google Analytics

Google Analytics is a tool provided by Google that enables us to collect and analyse information on the properties of the traffic visiting the website, the interactions with the content provided, and the consumption performance of all this content, in order to improve the content supplied.

Google Optimize

Google Optimize allows you to offer multiple variants of a website's content or structure in order to determine the version that obtains the best results from users, also known as A/B testing, and to personalise a website based on how it is utilised by its users.
This tool is provided by Google.

Hotjar

Hotjar is a tool for collecting and analysing the interactions of all users in the form of a heat map. This tool is used to improve the content provided.

Facebook Pixel

Facebook Pixel allows us to measure the impact of Liip publications on Facebook.

Linkedin Insight

LinkedIn Insight allows us to measure the impact of Liip publications on LinkedIn.

Greenhouse

If you apply for a position here, the personal data contained in your application will be collected and processed by Greenhouse Software Inc.

What information do we collect about you?

We collect various pieces of information using multiple systems.

Google Analytics

On your first visit

Google Analytics generates and assigns various random, anonymous user codes that are saved on your browser as different cookies.

When you start navigating our website

  • The device used (model, operating system version)
  • The browser used (name, version, language)
  • Source website (referrer, medium)
  • Your IP address, which will be anonymised by Google Analytics before being stored (Find out more)

When changing page

  • Information about the page being loaded (URL, page title, loading time, page type)

When interacting with a page

  • Keywords entered for searches
  • Links clicked on
  • Email addresses and telephone numbers clicked on
  • Forms submitted (only the form name, not its content)

Hotjar

When interacting with a page

  • Clicks performed
  • Page scrolling
  • Mouse movements across the page

Contact form

We use the contact form to receive general questions (press kit, questions about Liip, etc.) as well as requests for quotations, which are then recorded in our CRM Pipedrive.

Greenhouse

During interactions with the website, all data required by the application form will be collected and all documents voluntarily uploaded will be stored.

Newsletter

Subscribing to the newsletter requires a double opt-in process. After subscribing via this website, you will receive an email asking you to confirm your subscription. This confirmation is required to ensure that the request has actually come from you. This process is logged so as to be able to verify the subscription process.

To this end, we log the following:

  • Consent given to receive newsletters
  • Sending of the confirmation email
  • Receipt of the email response

When you open the newsletter, a small embedded graphic will establish a connection with the server. This collects technical information such as the browser and system version used, your IP address, and time of access. It shows if and when the newsletter is opened and what links are clicked on. From a technical perspective, this information can be assigned to individual recipients. However, we have no interest in monitoring individual users. We analyse the information anonymously to identify reading habits and optimise our newsletter.

How is this information collected?

Google Analytics

In order to improve the content provided, we analyse and measure the properties of the traffic visiting the website, interactions with the content provided, and the consumption performance of all this content against our objectives.

From a technical perspective, Google Analytics generates and assigns various random, anonymous user codes that are saved on your browser as different cookies from your very first visit.
When you change page or interact with a page, a hit is sent to Google Analytics with information about the page and the browser’s properties.

Job application form

All information will be sent from our website to Greenhouse.

What do we do with the information collected?

Google Analytics and Hotjar

We use this information to assess the visibility of our content and understand the behaviour of users as a whole.

Hotjar

We use the information provided by Hotjar to improve the placement of content on our pages.

Job application form

Any personal data that you enter on our website will be processed by us for recruitment purposes. This includes selecting and assessing applicants, preparing and conducting interviews, and evaluating and collecting feedback from Liipers.

Who has access to this information?

This information is only available to Liip employees and to the companies providing the relevant analysis and data collection tools.

Google Analytics

For more information, please consult Google’s legal notice for Google Analytics at https://www.google.com/analytics/terms/us.html.

Job application form

By submitting an application, you are providing Liip with your personal information (CV, letter of motivation and other information collected during the recruitment process). We will handle your information confidentially, and your file will only be forwarded to members of staff involved in the recruitment process.
Your information will never be sent to third parties outside of Liip.

Where is this information stored?

The information is stored in various locations depending on the system being used.

Google Analytics

The information collected using Google Analytics is stored on Google servers in numerous countries.
We will never use Google Analytics to collect any of your personal information such as first name, last name, age or address.
For more information, please visit https://www.google.com/about/datacenters/inside/locations/index.html.

Job application form

The information collected is processed using the Greenhouse application. It is stored on the company’s servers in the USA. Find out more at https://www.greenhouse.io/privacy-policy.

How long do we store your information for?

Google Analytics

The information we have collected is automatically deleted 26 months after your last visit to the website https://www.liip.ch

Job application form

The information is stored for as long as is required by the recruitment process, unless statutory obligations require a longer period.

How do you deactivate data monitoring and collection?

Google Analytics

You can deactivate data monitoring and collection at any time by installing one of the following browser extensions:
Google Analytics opt-out, available at https://tools.google.com/dlpage/gaoptout?hl=en.
Disconnect, available at https://chrome.google.com/webstore/detail/disconnect/jeoacafpbcihiomhlakheieifhpjdfeo.

Hotjar

You can deactivate data monitoring and collection at any time by following the instructions at
https://www.hotjar.com/legal/compliance/opt-out.

Linkedin Insight

You can deactivate data monitoring and collection at any time by following the instructions at
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out?trk=microsites-frontend_legal_cookie-policy.

How do you delete any information that may have been collected about you?

Google Analytics

You may request at any time that all the information collected on you using Google Analytics be deleted.
To do so, we need the identifier contained in the cookie called “_ga”.
If you do not know where to find this cookie, we would be happy to help you.
Our contact details for any deletion requests can be found below.

Job application form

If you have any questions regarding your personal data, you can contact the person responsible for your data at Liip (see next question). You are entitled to request the rectification or deletion of your personal data at any time, or to request that the processing of your personal data be limited. If you request such a deletion during an application process, this may cause the process to be halted.

Newsletter

You can cancel your subscription at any time. There is a link to do so at the bottom of every newsletter. Any personal data associated with the newsletter subscription will be deleted following cancellation.

Who should you contact if you have any questions or would like your information deleted?

We are happy to help with any questions or deletion requests. Please contact:

Giorgio Nadig
giorgio.nadig@liip.ch

Liip details

Legal notice
Liip AG
Rue de la Banque 1
CH-1701 Fribourg

Email: contact@liip.ch
Telephone: +41 26 422 25 11
UID: CHE-113.471.088