Privacy Policy

Last updated: September 2023

Do you want to change your cookie settings? Easy, just click below to manage your data privacy and consent settings. We gather data to continually improve your experience on our website. We will only collect and use data for purposes you’ve consented to.

What tools do we use?

Piwik PRO

Piwik PRO enables us to collect and analyse information on the properties of the traffic visiting the website, the interactions with the content provided, and the consumption performance to continuously improve content for you.

Linkedin Insight

LinkedIn Insight allows us to measure the impact of Liip publications on LinkedIn.


We use MailerLite to manage our email marketing subscriber list and to send emails to our subscribers.

Google Ads

Google Ads is an online advertising platform provided by Google. We use Google Ads to protect our brand name. You might see our promoted content in Google Search when typing the keyword “liip”.


If you apply for a position here, the personal data contained in your application will be collected and processed by Teamtailor.


We use hCaptcha to check whether the data entered on our contact form has been entered by a human or by an automated program.

What information do we collect about you?

We collect various pieces of information using multiple systems. Therefore we call them: Analytics tool.

Analytics tools

On your first visit

Piwik Pro generates and assigns various random, anonymous user codes that are saved on your browser as different cookies.

When you start navigating our website

  • The device used (model, operating system version)
  • The browser used (name, version, language)
  • Source website (referrer, medium)
  • Your IP address, which will be anonymised by Piwik Pro before being stored by trunking the last two bytes of the address

When changing page

  • Information about the page being loaded (URL, page title, loading time, page type)

When interacting with a page

  • Keywords entered for searches
  • Links clicked on
  • Email addresses and telephone numbers clicked on
  • Forms submitted (only the form name, not its content)


hCaptcha analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as users enter a part of the website with hCaptcha enabled. For the analysis, hCaptcha evaluates various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the user).

Contact form

We use the contact form to receive general questions (press kit, questions about Liip, etc.) as well as requests for quotations, which are then recorded in our CRM Pipedrive.


During interactions with the website, all data required by the application form will be collected and all documents voluntarily uploaded will be stored.


Subscribing to the newsletter requires a double opt-in process. After subscribing via this website, you will receive an email asking you to confirm your subscription. This confirmation is required to ensure that the request has actually come from you. This process is logged so as to be able to verify the subscription process.

To this end, we log the following:

  • Consent given to receive newsletters
  • Sending of the confirmation email
  • Receipt of the email response

When you open the newsletter, a small embedded graphic will establish a connection with the server. This collects technical information such as the browser and system version used, your IP address, and time of access. It shows if and when the newsletter is opened and what links are clicked on. From a technical perspective, this information can be assigned to individual recipients. However, we have no interest in monitoring individual users. We analyse the information anonymously to identify reading habits and optimise our newsletter.

How is this information collected?

Analytics tools

In order to improve the content provided, we analyse and measure the properties of the traffic visiting the website, interactions with the content provided, and the consumption performance of all this content against our objectives.

From a technical perspective, Piwik PRO generates a new random digit every time you visit our website.

When you change or interact with a page, a hit is sent to Piwik Pro with information about the page and the browser’s properties.

Job application form

All information will be sent from our website to Teamtailor.


The data collected during the analysis will be forwarded to IMI. hCaptcha analysis in the “invisible mode” may take place completely in the background. Website visitors are not advised that such an analysis is taking place if you are not shown a challenge. IMI acts as a “data processor” acting on behalf of its customers as defined under the GDPR, and a “service provider” for the purposes of the California Consumer Privacy Act (CCPA).

What do we do with the information collected?

Analytics tools

We use this information to assess the visibility of our content and understand the behaviour of users as a whole.

Job application form

Any personal data that you enter on our website will be processed by us for recruitment purposes. This includes selecting and assessing applicants, preparing and conducting interviews, and evaluating and collecting feedback from Liipers.


We use the collected information to better understand the behaviour of our newsletter subscribers and to evaluate the visibility of our content.

Who has access to this information?

This information is only available to Liip employees and to the companies providing the relevant analysis and data collection tools.


Data processing is based on Art. 6(1)(f) of the GDPR (DSGVO): We have a legitimate interest in protecting our site from abusive automated crawling and spam. For more information: and

Job application form

By submitting an application, you are providing Liip with your personal information (CV, letter of motivation and other information collected during the recruitment process). We will handle your information confidentially, and your file will only be forwarded to members of staff involved in the recruitment process.
Your information will never be sent to third parties outside of Liip.


We use this information to assess the visibility of our newsletter content and understand the behavior of our newsletter subscribers as a whole.

Where is this information stored?

The information is stored in various locations depending on the system being used.

Piwik PRO

The information collected using Piwik PRO is stored on the cloud, meaning a network of virtual and physical servers accessed remotely. We will never use data to collect any of your personal information such as first name, last name, age or address.

Job application form

The information collected is processed using the Teamtailor application. It is stored on the company’s servers in the USA. Find out more at


The information collected using MailerLite is stored on their servers in the European Union and has information storage security certificate (ISO 27001). We will never use MailerLite to collect any of your personal information such as first name, last name, age or address.

How long do we store your information for?

Piwik PRO

The information we have collected is automatically deleted after 25 months.

Job application form

The information is stored for as long as is required by the recruitment process, unless statutory obligations require a longer period.


The information we collect about your visit on our website automatically is deleted after 3 years.

How do you deactivate data monitoring and collection?

Analytics tools

You can deactivate data monitoring and collection at any time by turning on the do not track feature of your browser.

Linkedin Insight

You can deactivate data monitoring and collection at any time by following the instructions at

How do you delete any information that may have been collected about you?

Job application form

If you have any questions regarding your personal data, you can contact the person responsible for your data at Liip (see next question). You are entitled to request the rectification or deletion of your personal data at any time, or to request that the processing of your personal data be limited. If you request such a deletion during an application process, this may cause the process to be halted.


You can cancel your subscription at any time. There is a link to do so at the bottom of every newsletter. Any personal data associated with the newsletter subscription will be deleted following cancellation.

Who should you contact if you have any questions or would like your information deleted?

We are happy to help with any questions or deletion requests. Please contact:

Giorgio Nadig

Liip details

Legal notice
Liip AG
Rue de la Banque 1
CH-1701 Fribourg

Telephone: +41 43 588 13 78
UID: CHE-113.471.088