UX Design

Only visitors who find what they need quickly will choose to spend time on and return to your platform – which is where UX design comes in!

Your challenge: more conversions, more fans

Let’s start with the good news: although this is your challenge, it is not about you. It is about your customers and their needs, wishes and goals. User experience in general and UX design in particular therefore consistently focus on users. Understanding users is vital to ensure that they have a positive experience, which in turn will generate more conversions and turn prospective customers into fans. Whether you are selling a product or providing a service, offering B2B or B2C, or delivering anything from mobile app design to website relaunches: the right UX design makes all the difference.

Our response: more positive experiences for your users

Ready to dive into the world of your users? Away we go! We tune into their wishes and analyse their questions and behaviour on your website. This is the only way to create positive, tailor-made experiences for users. Experiences that get them where they need to go as quickly as possible. UX design helps to turn simple interactions into clearly measurable conversions, incorporating the functionality and content that your customers require to meet their needs. With clear information architecture that offers intuitive guidance and a consistent visual design that combines functionality with aesthetics.

What we do

Good UX design does not happen by chance. So we tackle it in a strategic and structured way: strategy, user research, ideation, prototyping, user testing, you name it – our UX design experts take you on a journey through various tools and technologies. This applies whether you need traditional web design or mobile app design. This may be done alone at a desk, but is often done in workshops with you, your team or potential users. And always in close collaboration with our Content and Service Design colleagues. These different fields all focus on co-creation, as our solutions are developed jointly. This means that as well as making your UX design unbelievably agile and fast, we are also able to respond immediately to what we have learned and incorporate your customers’ needs at every stage of the project. A natural solution to your challenge.

The pay-off

Successful products. Lean processes. High customer satisfaction. Of course, anyone can claim to offer results like these, but we can prove we deliver: successful, because we develop products that meet your customers’ needs. Lean processes, as we test concepts at an early stage in the UX design process, prioritise functionalities, and save time during development. High customer satisfaction, because your customers feel understood and can get where they need to go quickly and easily. And satisfied customers generate more conversions and ultimately become fans. Mission accomplished!

Merlin Zuni
Senior Digital Designer

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Send us a message

or an e-mail to contact@liip.ch