SEO

Catch the eye of your users with search engine optimisation

Your challenge: generate more traffic and conversions

We understand that gaining attention for your website, online shop or app is not easy in an increasingly fast-moving world. How do you generate more traffic when there is other content waiting just a click away? But you do not give up, and you believe in your mission: to delight even more people with your products or services, and thus generate more traffic and conversions.

Our response: smart search engine optimisation

Your mission is our daily business. We use search engine optimisation (SEO) to help you improve your online presence and visibility. Our SEO specialists advise you throughout, the relaunch planning to search behaviour analysis, SEO audits, keyword research, competition analysis, to ultimately defining your SEO strategy. And of course, we measure the success of our SEO measures with the help of Analytics specialists. This enables you to react at lightning speed to changes in search and user behaviour.

What we do

The practical side: we start by evaluating where you are in terms of SEO and what you need to achieve your individual goals. This may be a chat, or it could be an entire detailed SEO audit of your existing website, app or online shop.

For keyword research and competitor analysis, we join forces with our Content team. This work identifies the most effective keywords and trend topics for your search engine optimisation, and shows you exactly where you stand in comparison to your competition. The core of this is an SEO strategy. This is where everything starts to come together, allowing you to implement your SEO mission for a long term success.

We also offer all of this in the form of workshops and coaching sessions, so that you can continue working on your goals without our SEO experts – taking your expertise to the next level.

And because this involves content, our Content colleagues are also on hand to assist the User Experience and Development specialists. They can help you design search-engine-optimised web texts and assist with implementing them in your CMS.

The pay-off

There's no way around SEO: it gives you better rankings, more traffic, more conversions, and happy customers who find what they are looking for quickly and easily. There's no need for any hocus pocus or a bloated advertising budget, it's all thanks to smart search engine optimisation. Stop searching and start finding.

Fabian Ryf
Service Designer, Lead Digital Analytics & Performance

Analysis

Record the actual state in terms of technology and content.

Plan

Valuate and prioritise the measures drawn up

Integration

SEO, content, UX specialists and developers implement the
measures

Monitoring

Performance review of the measures implemented

Relaunch

From the online goal, to the website’s structure and down to the last comma: we advise you during your relaunch project

Rokka

Rokka is a tool for managing digital images - have a look at rokka.io . A fault with many CMSs is that they handle images the same as HTML content. Rokka helps with this. You define the image format you want and Rokka will automatically prepare all the images accordingly. Even those added later.

Discover case study

Send us a message

or an e-mail to contact@liip.ch