Users come for the content
Your challenge: relevant content and more conversions
Your customers visit your website, online shop or app because they are looking for specific content – whether it's to find out about the features of your latest product or just for proof that you are better than your competition. They are not looking for the most innovative design or the fastest page-loading time – they are looking for content. However, it is a major challenge to create content that is easy to find (SEO content is critical), that readers understand and that is engaging and enjoyable enough that they want to return. Or even better, to subscribe to your newsletter or buy something.
Our response: savvy content
Creating good content is not easy. Shure we can all write, but writing in a way that makes content quick and easy for users to find, immediately understandable and still enjoyable to read – that takes more than just writing skills. We value planning, specialist knowledge, technical expertise and creative talent.
To us, content means much more than just text, even if the written word is extremely important. We love thinking outside the box and like to incorporate a full range of media into the concept – from chatbots to podcasts.
What we do
Step 1: Content strategy
Many of our projects start with a qualitative content audit, which is an analysis of the effectiveness and quality of your current web content. This enables us to identify what website content needs to be optimised, removed or redone. After this reflection, we are ready to start the content strategy. This is where we combine your company's goals and your users' needs to find the legendary 'sweet spot'. We use this to derive strong messages and define themes, formats and channels. We always do this in close collaboration with you and our UX Design team.
Step 2: Content guidelines
Now, on to the content guidelines. The name says it all: they contain writing tips and serve as a reference for tone and SEO content. This ensures that the resulting content is consistent, professional and trustworthy.
Step 3: Editorial plan & content creation
During the content creation phase, our content specialists prepare an editorial plan. We then work closely with our analytics experts to create SEO content that makes both search engines and readers happy. This includes articles, teasers and short snippets, as well as buttons, pop-ups and CTAs – because good UX writing makes all the difference.
A triple win for your customers, editorial team and company. The customers enjoy relevant, well-made content and will happily return to your website. The editorial team benefits from having a clear strategy and consistent standards that save the budget (and their nerves). The result: happy customers and employees, meaning more conversions and better work. Congrats!
- Content Audit
- Developing focal topics
- Content planning using a content matrix
- Tonality guidelines
- Writing guidelines
- SEO guidelines
- Topic and editorial planning
- Content production
- Content distribution
- Keyword strategy
- Content structure
- Content creation