Daniel Bensason

Articles by Daniel

How to write an effective ticket

You might have been asked to create a ticket for your request and I want to help you convey your message effectively so that it gets done quickly and avoids confusion.

How do I track my campaigns?

How do I know if my digital campaign worked? How do I know which asset produced the most visitors? Answer these questions and more with a structured approach using UTM parameters

The most important digital marketing metrics

Navigating the data you receive from your analytics tool can sometimes be overwhelming. I want to share some of the most important metrics and how to start gathering insights.

The Liip Bike Grand Tour Challenge 2022

A round up of this year's Liip Bike Grand Tour Challenge. Covering all six of our offices, this years Tour included Basel and stretched 375km.

Analytics setup, now what?

You just set up your analytics account with a basic configuration. Nice! Now what? I am here to tell you that this is just the beginningā€¦

KPIs for measuring the success of your website

You might have heard of KPIs from the context of finance or business, but KPIs can also be really beneficial for measuring the success of your website.

What is a tag manager?

Website tracking shouldn't be complex! I want you to know what tag managers are and why they play a crucial role in a successful analytics set-up.

GA4 two years out : Our Impressions

GA4, the next generation analytics solution from Google is available. I will go through some of the new features, their advantages and give you my recommendation on moving to GA4.
Daniel Bensason
Digital Analytics & Performance Consultant