 Liip is the trusted web partner of La LibertĂ©, one of the highest circulation newspapers in Western Switzerland. It developed the newspaper's website using the content management system, Drupal, and with tablet users on the rise, opted for a responsive design. As well as a handy mobile version, commuter can keep up-to-date with the latest news thanks to news screens fitted on Fribourg's fleet of trolleybuses. âšAll of these distribution channels have one thing in common: they are connected to the same central database.
This means that La LibertĂ© is able to synchronise news across all channels, thereby massively reducing the time and effort spent on maintenance and content management. This strategy also yields economic benefits, as AndrĂ© Neuhaus, head of multimedia at La LibertĂ© explains: âThanks to Liip's choice of architecture, all output channels are managed centrally, which allows us to manage content more efficiently and easily, and ultimately eliminate unnecessary costsâ. âšWhether at home, on the way to work or during their lunch break, readers now have La LibertĂ© at their fingertips.
To guarantee access at any time, Liip uses state-of-the- art monitoring instruments that flag up blackouts and performance problems as soon as they arise. âšLa LibertĂ© is distributed in the French-speaking cantons of Fribourg and Vaud and, with a daily print run of close to 40,000 is one of Switzerland's leading broadsheets.