Tag: googleanalytics

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GA4 two years out : Our Impressions

GA4, the next generation analytics solution from Google is available. I will go through some of the new features, their advantages and give you my recommendation on moving to GA4.

Generator for Google Tag Manager

In the past two years, tag management evolved and became the leading technology usedĀ to manage tracking (and more) on the web. Meanwhile Google Tag Manager has established itself as a ā€¦

Get started exploring Google Analytics data with Python Pandas

The latest release of Pandas (v0.17.1) has brought the deprecation of the Google Analytics data reader submodule (pandas.io.ga). This deprecation decision is actually good news since ā€¦

Why Piwik matters now

Piwik is an open-source web analytics solution that has been around for quite some years now and has seen a recent revival with the advent of Piwik 2. It proposes all the necessary ā€¦