Tag: analytics

Learn more about our Analytics and KPI Definition services.

How do I track my campaigns?

How do I know if my digital campaign worked? How do I know which asset produced the most visitors? Answer these questions and more with a structured approach using UTM parameters

The most important digital marketing metrics

Navigating the data you receive from your analytics tool can sometimes be overwhelming. I want to share some of the most important metrics and how to start gathering insights.

What is a tag manager?

Website tracking shouldn't be complex! I want you to know what tag managers are and why they play a crucial role in a successful analytics set-up.

Web analytics, where to start?

Page views, bounce rate, average time on page, 
 Matomo or Google Analytics?

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.
Caroline Pieracci
Content Strategy & UX Writing

The Data Stack – Download the most complete overview of the data centric landscape.

This blog post offers an overview and PDF download of the data stack, thus all tools that might be needed for data collection, processing, storage, analysis and finally integrated 

Thomas Ebermann
Lead Data Services

Competitors Intelligence – Realtime Marktforschung

Wer heute einen Wettbewerbsvorteil haben will, muss seine Mitbewerber gut im Auge behalten.  Datencrawler und SaaS Lösungen wie z.B. „Boomerang Commerce“ unterstĂŒtzen Unternehmen bei 

Tatjana Nebel
Lead Business Development ZĂŒrich, E-Commerce Expert

Predicting how long the böögg is going to burn this year with a bit of eyeballing and machine learning.

So apparently there is the tradition of the böögg in ZĂŒrich. It is a snowman made out of straw that you put up on top of a pole, stuff with explosives and then light up. Eventually the 

Thomas Ebermann
Lead Data Services

Why Piwik matters now

Piwik is an open-source web analytics solution that has been around for quite some years now and has seen a recent revival with the advent of Piwik 2. It proposes all the necessary