Tag: analytics

Web analytics, where to start?

Page views, bounce rate, average time on page, … Matomo or Google Analytics?
Geoffroy Perriard
Software Developer, Digital Analytics & Performance Consultant

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.
Caroline Pieracci
Lead Content Strategy

The Data Stack – Download the most complete overview of the data centric landscape.

This blog post offers an overview and PDF download of the data stack, thus all tools that might be needed for data collection, processing, storage, analysis and finally integrated …
Thomas Ebermann
Lead Data Services

Competitors Intelligence – Realtime Marktforschung

Wer heute einen Wettbewerbsvorteil haben will, muss seine Mitbewerber gut im Auge behalten.  Datencrawler und SaaS Lösungen wie z.B. „Boomerang Commerce“ unterstützen Unternehmen bei der Da …
Tatjana Nebel
Lead Business Development Zürich, E-Commerce Expert

Predicting how long the böögg is going to burn this year with a bit of eyeballing and machine learning.

So apparently there is the tradition of the böögg in Zürich. It is a snowman made out of straw that you put up on top of a pole, stuff with explosives and then light up. Eventually the ex …
Thomas Ebermann
Lead Data Services

Why Piwik matters now

Piwik is an open-source web analytics solution that has been around for quite some years now and has seen a recent revival with the advent of Piwik 2. It proposes all the necessary …
Benoît Pointet
Holacracy Coach