’Your apprenticeship. Your perspective.’ – Find the right apprenticeship for you
for Migros-Gruppe Arbeitswelt
2020 Best of Swiss Web Gold “Digital Campaign”
2020 Best of Swiss Web Silver “Creation”
2020 Best of Swiss Web Bronze “Technology”

‘By apprentices, for apprentices’ is the guiding principle of the overall concept, from the content to the features. The apprentices of the Migros group even got behind the cameras themselves to tell their peers all about what life is like as an apprentice.

The best results can only be achieved in a team. This includes critical questioning from the basic task to the details of implementation. My "extended team" at Liip has always lived this in a constructive way, with its well-founded competences and thus contributed to the successful result.

Pascal Schwager
Digital Product Owner

A digital apprenticeship market – today's way of finding a job

The Migros Group’s Apprenticeship Hub offers an entirely new approach to finding a job: with a talent matcher, countless videos of apprentices offering their own insights, 24/7 support thanks to the hub’s chatbot, and everything in between, this platform helps prospective apprentices find the right apprenticeship for them.

How apprentices built a platform for apprentices

Technically complex, extremely simple to use

Headless CMS with Drupal 8, a chatbot and sophisticated algorithms. The Migros Group’s new vocational training platform uses state-of-the-art technology and offers high technical stability and performance despite the vast amount of visuals and videos used.

Flexibility, the latest technologies and clever algorithms