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Amigos

AMIGOS makes shopping easy, convenient and sociable. Using AMIGOS, Migros is bringing people in the same district together: If you’re already out and about, buy food for your neighbours as well. The new shopping platform as an app and web solution.

Client
Migros
Awards
  • 2019 Best of Swiss Web Master “Swiss Web”
  • 2019 Best of Swiss Web Gold “Digital Commerce”
  • 2019 Best of Swiss Web Gold “Marketing”
  • 2019 Best of Swiss Web Bronze “Business”
  • 2019 Best of Swiss Web Silver “Usability”
  • 2019 Best of Swiss Web Bronze “Innovation”
  • 2019 Best of Swiss Web Silver “Technology”

You’ve had no time to go shopping again? Let people from your district deliver the ingredients for your supper right to your door using AMIGOS and get to know your neighbours better in the process. The application comprises a web platform for those ordering food and a practical app for those providing it. Liip developed the backend for both platforms. This manages the orders, uses specific algorithms to search for suitable people to deliver the food and regulates the cash flow.

An administration interface has been built in for the support team so that they can check on the status of current orders at a glance. This also means that the customer service team can answer questions efficiently. AMIGOS is breaking new ground with its design and technology and is redefining online shopping in Switzerland.

The complexity of the platform has brought diverse challenges in the implementation process because a variety of technical dependencies had to be considered for different areas and systems. Thanks to agile project methods, the product could develop iteratively and continuously improved in terms of its content, design and technology as a result.

With AMIGOS, we have developed a shopping concept that is completely new and unique in Switzerland. All processes and systems were defined and developed from scratch. LIIP and dreipol have been on-board from the beginning, have given us outstanding support with their expertise and have scrutinised our ideas and processes. Collaborating with these two agencies in a professional and goal-orientated way was absolutely critical to success. The results speak for themselves! We have developed a modern and attractive web-shop and a visually appealing app that communicate perfectly with each other. Those ordering and those providing food have been impressed by the design and are busy using it.

Matthias Wälchi
Head of Collection/Delivery Services at Migros

The foundation of AMIGOS’ success is the customer focus lived by all parties. Only in this way was it possible to design a P2P platform with such a high convenience factor for both peers. In order to ensure that the spirit from the conception phase could also be maintained after the go-live, further development was carried out with the help of an adapted “Design Sprint Mode”. This enabled customer feedback to be received quickly and incorporated into the optimisation of the platform in a resource-saving manner. The speed of further development was impressive.

Amadeus Petrig
Customer Experience Specialist, Migros Genossenschafts-Bund