Tag: content-strategy

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Lean development — from the perspective of a content designer

What Ash Maurya's lean canvas means for me as a content designer: Instead of focusing on methods or techniques, win users and learn during the process.
Caroline Pieracci
Lead Content Strategy & UX Writing

How we create a content strategy at Liip

We start thinking about content creation early on in a web project. After all, only good content can bring a site to life. Find out how we do it.
Caroline Pieracci
Lead Content Strategy & UX Writing

Have a chat with us – how to create effective conversations for chatbots

Chatbots are still on the rise. Yet despite all the innovative technology – a human conversation is key. How do we create an effective chatbot conversation? Well, let’s ask Liipbot.
Lena Tovar
ux writer, Content Strategist

Content Governance – the basis of all editorial planning

Editorial planning must be done precisely. This is because only a strong production setup will ensure a vibrant website. Find out how we go about it.
Caroline Pieracci
Lead Content Strategy & UX Writing