{"articles":[{"url":"https:\/\/www.liip.ch\/en\/blog\/sg-ch-website","title":"sg.ch website for the canton of St. Gallen shows off its new look","excerpt":"With uncluttered search functions and a particularly user-friendly design, the canton of St. Gallen has a new digital face - have a look sg.ch","date":"2019-07-19","author":{"name":"Andrea Meyer","position":"","avatar":"https:\/\/liip.rokka.io\/www_user_card\/47466b9ea0fad0a5e79dae1b748cd7e3b393c612\/andrea-meyer.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/d616e9\/go-live-bloghero-sgch.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/d616e9\/go-live-bloghero-sgch.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/swiss-venture-club","title":"Swiss Venture Club \u2013 more than just a website","excerpt":"Switzerland\u2019s largest corporate network has a new digital home: the Swiss Venture Club\u2019s completely revised  website went live in June \u2013 with a new design, fresh content and a comprehensive members\u2019 portal.","date":"2019-07-12","author":{"name":"Adrian Schlegel","position":"Product Owner","avatar":"https:\/\/liip.rokka.io\/www_user_card\/1ab5d22e98d05350276bbba4f27ac4e3b6bb4575\/adrian.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/f6d80d\/svc-blog-logo-gray.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/f6d80d\/svc-blog-logo-gray.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/content-is-boss","title":"Content is king, and AI will rule the world","excerpt":"We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.","date":"2019-05-16","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/c0e205\/online-marketing-rockstars-ci-by-rocketandwink.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/c0e205\/online-marketing-rockstars-ci-by-rocketandwink.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/define-your-brand-voice","title":"Defining a company\u2019s voice in three steps","excerpt":"The canton of Fribourg\u2019s traffic and navigation office (OCN) defined its voice before updating all of the texts on its website. We supported them in this process. Find out about our methodology and tips.","date":"2018-11-13","author":{"name":"Isaline M\u00fclhauser","position":"User Experience Writer","avatar":"https:\/\/liip.rokka.io\/www_user_card\/d24024ed3254651db3b15ac50324236ef913a564\/isaline-muelhauser.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/c01515\/content-ocn-header.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/c01515\/content-ocn-header.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/tone-of-voice","title":"Tone of Voice \u2013 3 Steps to a Strong Voice","excerpt":"What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.","date":"2018-08-31","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/190925\/content-tone-voice.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/190925\/content-tone-voice.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/seo-writing","title":"6 Tips for SEO Writing","excerpt":"How do you write a search engine optimized text that reads nicely and performs well? We\u2019ve put together our 6 top tips for SEO writing.","date":"2018-07-26","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/2272ac\/content-seo-checklist.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/2272ac\/content-seo-checklist.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/words-and-design-invision-designtalk-our-learnings","title":"Words and the design process, InVision Design Talk, our learnings and readings","excerpt":"Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.","date":"2018-07-24","author":{"name":"Isaline M\u00fclhauser","position":"User Experience Writer","avatar":"https:\/\/liip.rokka.io\/www_user_card\/d24024ed3254651db3b15ac50324236ef913a564\/isaline-muelhauser.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/1dc4d3\/csl-meetup-banner.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/1dc4d3\/csl-meetup-banner.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/content-needs","title":"How content drives conversion","excerpt":"What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.","date":"2018-06-22","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"}},{"url":"https:\/\/www.liip.ch\/en\/blog\/typoberlin2018","title":"What we learned at Typo Berlin 2018","excerpt":"3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let\u2019s take a look at some of our favorite bits from Typo Berlin.","date":"2018-05-25","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/448d08\/typo-b18-1920x963.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/448d08\/typo-b18-1920x963.jpg"}}],"more":false,"offset":18}