Lena Tovar

Lena Tovar

  • ux writer, Content Strategist

For me, it’s all about content. And coffee. And traveling.
I’m a savvy strategist and editor, who likes to spread well-structured, easy-to-find and inspiring content – from texts to visuals. How do I work best? Yes, with a flat white on my desk and new travel routes in my mind.

Articles by Lena

Content guidelines for the canton of St. Gallen

The canton of St. Gallen is setting new benchmarks online: paring things down to the essentials, offering an innovative design and massively reducing content. Sg.ch shows why content …

Have a chat with us – how to create effective conversations for chatbots

Chatbots are still on the rise. Yet despite all the innovative technology – a human conversation is key. How do we create an effective chatbot conversation? Well, let’s ask Liipbot.
Lena Tovar
ux writer, Content Strategist