Lena Tovar

Lena Tovar

  • ux writer, Content Strategist

For me, it’s all about content. And coffee. And traveling.
I’m a savvy strategist and editor, who likes to spread well-structured, easy-to-find and inspiring content – from texts to visuals. How do I work best? Yes, with a flat white on my desk and new travel routes in my mind.

Articles de Lena

Guide de rédaction web pour le canton de Saint-Gall

Le site web du canton de Saint-Gall dĂ©finit de nouveaux standards : pas d’infos superflues, un design innovant et Ă©purĂ© et juste le contenu qu’il faut pour une approche orientĂ©e 


Have a chat with us – how to create effective conversations for chatbots

Chatbots are still on the rise. Yet despite all the innovative technology – a human conversation is key. How do we create an effective chatbot conversation? Well, let’s ask Liipbot.
Lena Tovar
ux writer, Content Strategist