Tag: user-experience

Digital brand experience

Yes “digital brand experience” – not user experience. Because branding is also responsible for the way you experience a product or a service. Let’s say that user experience concerns the holistic …
Laura Helfer
Senior User Experience Architect, Brand Strategist

Focus on the user

How do you stay in touch with your customers? Your website is certainly a very important channel. These tips are about websites, as that’s what we’ve been doing since forever.
Sara Zbinden
Marketing & Communications