The lower barriers in communication have created many new opportunities. It's now easily possible for a single person to produce and distribute a film by himself. But falling barriers also cause a shrinking of existing markets and an arise of new business models. Falling barriers create a do-it-yourself culture - but if everyone can do everything by himself, who is the expert and what distinguishes an expert?

Two experts illuminate the falling barriers from two different angles. On one hand, Antonio Scarponi, architect, designer and author of the book ELIOOOthat shows how to build a hydroponic garden just with IKEA items. On the other hand, Prof. Dr. Simon Grand, researcher at the University of St. Gallen and the ZHDK, talking out of the management perspective about expected implications and consequences for corporate.

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