Best of Swiss Web 2018

  • Jenny Zehnder

[Press Release] Already more than 45 awards – and the success story continues. Liip went away with a Best of Swiss Web buoy at the awards ceremony on 12 April 2018.

Liip once again wins Best of Swiss Web awards

Liip gained four awards at the Best of Swiss Web 2018 awards ceremony, securing its position as one “Best of Swiss Web’s” top five award winners. Liip won gold in the Innovation category, silver in the Public Affairs categories and bronze in the Technology and Business category. Five different projects were submitted and they all reached the shortlist.

Western Swiss Tooyoo project wins gold

For the first time in Liip’s Best of Swiss Web award history, a western Swiss project was nominated for the Master award: Tooyoo – supporting your loved ones after your death. Tooyoo is a digital platform that securely stores the final requests of relatives who have died, as the death of a loved one can often bringe huge administrative challenges with it. Step by step, Tooyoo helps you to handle the administrative and organisational procedures which follow a death – reliably, easily and intuitively. The platform breaks what is a taboo subject in Switzerland and helps you to organise your ‘digital afterlife’ right now. The trend towards keeping online cemeteries as small as possible has been around for the past few years. Liip worked with Superhuit to implement this Mobiliar project. ‘It is the desire to succeed together that has allowed us to develop We are very happy to have been able to count on Liip’s technical expertise and their product definition and development skills’, says Julien Ferrari, Operations Happyender in Chief for the Tooyoo start-up. Tooyoo won gold in the category Innovation.

rokka rocks – image processing made easy

‘Faster websites with smaller images reduce loading times and hosting costs’, is rokka’s motto. This product, owned by Liip, compresses images without any loss of quality: with rokka, image files are up to 80% smaller. Whether for handling image formats, SEO attributes, special image details or lightning fast delivery, rokka is the ideal tool for your digital images. More than five million images have already been uploaded and supplied, and data volumes of more than 120 GB are being managed. ‘rokka gives us a central image processing service for our images, which guarantees that images are stored and distributed in a fast, secure and efficient way. This means that we are able to display the same image in a wide variety of formats on any of our platforms, without significant effort required in terms of image management’ – Alain Petignat, Head of Online Development and Operations for Migros-Genossenschafts-Bund, on rokka. rokka won bronze in the Technology category.

ETH real estate platform supports architecture students

Liip developed an application for the Chair of Architecture and Building Process in ETH’s Department of Architecture. This includes an easy way of helping students to understand the economic mechanisms of real estate: how, where and under what conditions is it worthwhile constructing a building? These questions were all incorporated into the app, which also helps students to complete complicated calculations (building costs, capacity etc.). ‘Many students are afraid of our subject area because of the quantity of mathematics involved. On paper, completing lots of complicated calculation steps in a short period of time and combining data are very inflexible processes. Students can run into trouble in examinations if they make an error that corrupts all subsequent calculations and do not spot it until a late stage. The app helps with this, as modules can be revised at any time’ – Hannes Reichel, a lecturer in the Department of Architecture at ETH, on the real estate platform. The ETH real estate economics project was awarded with silver in the Public Affairs category.

Migros working environment wins silver

The website was developed to combine vacancies at the Migros Group’s over 60 companies in a single location. This job portal is aiding the Migros Group in an increasingly competitive employment market. The platform was created to serve as a unified port of call for job seekers. The aim of the project was to develop and create a new, exciting, comprehensive careers platform for the Migros Group that was relevant to the Swiss employment market. The job portal presents relevant, optimised information to the user in an easily comprehensible way. ‘Digitisation means that quicker reaction times are needed on the market. Launching a collective careers platform is the first step’, says Micol Rezzonico, head of the Competence Center, Employer Branding. The job portal supports the Migros Group’s employer branding, and thus its marketing strategy, and won silver in the Marketing category.

The entire Liip team is delighted with this success, and we are of course also very pleased about the successes of the other agencies: we would particularly like to congratulate Unic and SBB, named Master of Swiss Web 2018.

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