Freitag is different â itâs urban, sustainable, emotional and yet still organised. All of this and a range of other factors were taken into account when relaunching the website. Sustainability was introduced into the order flow, and the user experience was optimised. Drupal was used in many areas and was also linked to Freitagâs ERP.
Freitag needed a new website, and it was not just a question of using new technology or providing an update but of delivering an entire relaunch. One of the goals was introducing innovations in the user experience as part of the shopâs overall user journey. This was achieved with the product matrix, combining a product-filtering function and a product overview.
Investing in sustainability was at the heart of creating the new Freitag platform. It was important to develop a system that could be expanded yet still provide stable operation. The old foundations had to be replaced. We, therefore, took this version update as an opportunity to develop new ones. We introduced more sustainability and expandability for numerous components, such as the order flow, gift cards, promotions and the mailing system.
As a digital agency we would like to know what is going on on our website. Therefore we use cookies. They help us to measure exactly this. And no worries - we do not recognise underwear colour and coffee consumption. However, these cookies are stored with you. So we can at least find out how often you come by.
Cookies settings
By allowing these third party services, you accept their cookies and the use of tracking technologies necessary for their proper functioning. Read more in our Privacy Policy.
LinkedIn Insight allows us to measure the impact of Liip publications on LinkedIn.
Google Ads is an is an online advertising platform provided by Google. We use Google Ads to protect our brand name. You might see our promoted content in Google Search when typing the keyword âliipâ.