Laura Helfer

Articles by Laura

Straightforward UX tips to create better B2B e-commerce

You run a successful B2B business or you have a leading role in such a company. However, your selling processes are still mostly done manually, which costs you time and is, let’s say, …

Digital brand experience

Yes “digital brand experience” – not user experience. Because branding is also responsible for the way you experience a product or a service. Let’s say that user experience concerns …

Strong brands survive all crises

Are you or your company affected by this crisis? Do you want to evolve your digital brand strategy? This article will help you understand how digital branding can back up your business.

Disability is normal

A blogpost about accessibility: how disabled people use technology and what we can do to help them overcome technological barriers.

When Innovation Exceeds the User Need – The iCloud Case Study

Yesterday I saw a video about a talk given by Johnny Chung Lee , a Human Computer Interaction researcher currently working at Google on the Project Tango platform, at Stanford HCI …
Laura Helfer
User Experience Designer, Digital Brand Designer