Caroline Pieracci

Caroline Pieracci

  • Lead Content Strategy & UX Writing
  • Zürich

Content strategy and UX Writing is a lot more than writing stories and juggling with words. A content strategy needs to be clear and concise, but inspiring at the same time.

Having worked for many car companies, consumer brands and public institutions, I know your challenges and I’m happy to develop the right strategy and wording with you: Finding a tone that fits your identity, training people to create content and work with UX experts to make it click with your customers.

I lecture content strategy and UX writing at university and art school and help my students craft content that excites and drives conversion. Maybe I can help you with that too? Happy to meet for a chat anytime.

Articles by Caroline

Lean development — from the perspective of a content designer

What Ash Maurya's lean canvas means for me as a content designer: Instead of focusing on methods or techniques, win users and learn during the process.

How we create a content strategy at Liip

We start thinking about content creation early on in a web project. After all, only good content can bring a site to life. Find out how we do it.

Content Governance – the basis of all editorial planning

Editorial planning must be done precisely. This is because only a strong production setup will ensure a vibrant website. Find out how we go about it.

Content is king, and AI will rule the world

We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.

How Content drives Conversion

What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.

Tone of Voice – 3 Steps to a Strong Voice

What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.

How content drives conversion

What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.

What we learned at Typo Berlin 2018

3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let’s take a look at some of our favorite bits from Typo Berlin.
Caroline Pieracci
Lead Content Strategy & UX Writing