There is no secret... We tell you the whole story in the following articles :
Today, your company’s website is most probably your most important communications and/or sales channel. No wonder that you care much about this piece of technology. But when is the right time for your company to think about a redesign of the current setup? Here’s a list of five indicators that might signal you to take some action.Read more about "Five Indicators When you Should Replace your Website" Öffnet sich in einem neuen Fenster"
If a business is to stay one step ahead of its rivals, it needs to keep very close tabs on them. Datacrawler and SaaS solutions like “Boomerang Commerce” make it easier for companies to harvest and process information about their competitors. These data lets retailers, for example, compare its prices, product segments and special offers with those of its nearest rivals, and thereby sharpen their competitive edge.Read more in German about "Competitive Intelligence – Real-time Market Research"
Augmented reality (AR) is the latest industry buzzword. Thanks to this technology, customers can now use their smartphone to scan a product they like in a catalogue and see what it looks like in real life. Back in 2013 Ikea launched an app (2016 catalogue for iOS and Android) which lets users visualise how different pieces of furniture would like in their own home. In other words, a handy new way for shoppers to try before they buy.Read more in German about "Augmented Reality – Shopping at Home"
Experts have long preached that businesses need to connect to new audiences wherever they are. Initially, attention turned to the internet, then to mobile devices. But it seems that there is a more obvious route: social media.Read more in German about "Social Shopping – The Latest E-Commerce Trend"
This conference is presented by Luc Maurer (Camptocamp SA), who explains the advantages of the open ERP “Odoo”, and by Pascal Meyer (QoQa Services SA), who vividly demonstrates the importance of finding a good integrator. At Liip, we integrated this ERP in our work with Swiss Post.Read more in French about "Odoo Tested by Qoqa – Salon Ecom 2016"
One year ago, Judith Oldekop took over the reins of siroop’s HR department. siroop – a joint venture between Swisscom and the Swiss retail chain Coop – wants to become the most popular and relevant online market place in Switzerland for retailers big and small. To achieve this ambitious goal, the platform is developing at breakneck speed.Read more in German about "Recruiting in the E-Commerce Sector – Interview with Siroop"
Omni channelling is the art of providing customers with a first-rate shopping experience, no matter when, no matter where. This means making sure that they can consult and buy the product they want across a variety of channels (online store, social shopping etc.) , 24 hours a day, 7 days a week.Read more in German about "Omni Channelling – Anytime, Anywhere, Any Channel"
Bots are intelligent systems which are capable of performing automated tasks on behalf of a shop or customer. They are frequently used in chat programmes and react to predefined triggers.Read more in German about "How Bots are Set to Change Consumer Behaviour"
Fintech is booming. Technology companies are taking over markets that were once the exclusive domain of established financial institutions. In order to keep pace with these changes, banks need to welcome IT as part of their core business.Read more about "Swiss banks need to change their culture" Öffnet sich in einem neuen Fenster"
IT systems are omnipresent and come in all shapes and sizes: smartphones, wearables, RFID chips not to mention a whole host of applications we use every day, which collect and transmit data. How can health care providers harness the full potential of this technology?Read more in German about "Wearables – The Next Revolutionis in Health Care?"
Lift Basel, taking place from 29-30 October 2015, the not-to-be-missed conference connecting Life Sciences and Technology, had one clear message: It is time to innovate and think differently for all stakeholders in order to address the future of health.Read more about "Let’s build the Life Sciences Hub of Europe" Öffnet sich in einem neuen Fenster"
Is there a market for Swiss-made wearable apps? Specialists from web agency Liip share their thoughts and give their assessment of the wearables market since the launch of the Apple Watch.Read more in German about ""We don't expect the same level of hype that surrounded the launch of the iPhone""
Hoping to launch a popular initiative, Amnesty International has chosen, for the first time, to collect signatures online.Read more in German about "Nothing to fear from Facebook democracy"
Open methods, interoperability and data reusability are the main building blocks when developing user-friendly web and mobile applications. The public sector has yet to harness its huge open innovation potential.Read more in German about "Open Public Service Innovation"
An internet company was looking to showcase its great flexibility and ability to move with the times. Alain Leclerc von Bonin came up with a fitting corporate design that can evolve with the company.Read more in German about "A constantly evolving identity"
Localisation. An increasing number of major distributors are embracing these tiny wireless sensors. Beacons let them communicate with their customers and harvest valuable information. Despite its limitations, beacon technology has a bright future ahead.Read more in French about "Beacons: revolutionising business and trade"
Pomodoro is the Italian word for tomato but it is also a time management technique developed by Francesco Cirillo in the 1980s. The name comes from the kitchen timer used by Cirillo during his initial experiments.Read more in German about "What do table tennis and a tomato have in common?" Read more in French about "What do table tennis and a tomato have in common?"
opendata.admin.ch, the pilot portal for Swiss open government data went live in mid-September 2013. The project allows the authorities involved to acquire practical, first-hand experience of publishing data online and making it usable. So far, seven federal offices and the canton of Zurich have availed themselves of this opportunity.Read more in German about "Making open government data retrievable and usable"
Christian Stocker explains how agile development and company structures influence each other. He believes that traditional company hierarchies are incompatible with agile software development.Read more in German about "Agile is always our first choice when it comes to project management and development"
Agile describes various methods of managing software development projects, especially complex ones, in a flexible and pragmatic way. These methods are highly streamlined but demand a great deal from all involved like questioning old habits and thinking beyond traditional hierarchical structures.Read more in German about "What is agile development?"
Nothing works if you use the wrong software. This also applies to the Jungfrau Railways. This is why its new tourism website for the entire Interlaken was built using lean, agile methods.Read more in German about ""Top of Europe" with Scrum"
The rising use of smartphones for business purposes has created a whole set of new challenges. For example, the huge variety of mobile devices makes it difficult to guarantee compliance with company security and central administration guidelines. Providing customers with mobile applications renders an already tricky situation even trickier.Read more in German about "Applications for all kinds of mobile platforms"
I wrote my first programme when I was 12. It was a small website for my class which let us message each other. This was really handy because, at that time, you still had to pay to send text messages from your mobile phone. Since then, programming has become a real passion for me!Read more in German about "Traineeships at Liip – A First-Hand Account"
Data has the power to change our world for the better when they let us find answers to our questions or help us resolve problems, for example. Access to data and the right to use them is a privilege.Read more in German about "An Open Data Culture"
When it comes to technology, young women can be as inquisitive, innovative and enthusiastic as their male peers, as long as it is presented to them in a relevant and exciting way. Nadia Fischer recalls her experiences of National Future Day.Read more in German about "“Future Day”: Young Women Teach us a Lesson"
In 2007 the Swiss web agency began using Scrum, an agile development method that takes its inspiration from the game of rugby. With a flat organisation and high employee empowerment, Liip is growing by 20% a year and continues to notch up one success after the other.Read more in French about "Liip turns conventional management theory on its head"
Paid leave for new fathers is an idea that is only now beginning to gain traction among policymakers. Several companies, though, have been quick to seize the initiative.Read more in French about "Companies - paternity leave pioneers"
The Swiss Green MP Balthasar Glättli, a vocal advocate of net neutrality, is critical of the lack of awareness in political circles about this issue.Read more in German about "Network management should be a discrimination-free zones"
Among IT professionals, open data, has been a topic for more than ten years, but politicians needed a bit longer to warm to the idea of open electronic access to government archives. Following the first successes abroad Switzerland too is becoming active.Read more about "Opening the Swiss data silos"
Five Swiss Federal Offices worked closely with Liip and Itopia to develop an open government data portal which provides free access to machine-readable administrative data. When the portal finally goes lives at the Open Knowledge Conference, it will herald the first step along the way to a truly "Open Swiss Government".Read more in German about "Swiss pilot open government data portal set to launch"
Liip is an employer that is happy to let its employees work part-time. Its team of developers may work in an unconventional way, but they deliver strong results and have even won awards thanks to this approach. A tour of a social business model in action.Read more in German about "At Liip, part-time work is anything but career-limiting"
In the early days, the internet was primarily a platform for sharing information. It was only much later that it started being used as platform for interpersonal communication. No matter what the world wide web is used for, data are always involved. But who should be allowed to use these databases which continue to expand at an exponential rate? Open data applications generate a new kind of value-added for citizens and consumers alike.Read more in German about "Recognising and reaping the many benefits of open data access"
Businesses now have to contend with an array of new mobile-related challenges but are often unsure about the right strategy to take. The simple answer is: there is no cookie-cutter solution. However, choosing a development concept that is built on open software can help businesses with any nasty surprises that may crop up.Read more in German about "Mobile applications are moving up in the world"
Liip uses Scrum in its web development activities. According to the Scrum doctrine, every single piece of the product has to be finished before it is released. Easier said than done, as this Product Owner explains.Read more in German about "The Wave Model – Scaling Scrum"
Martin Meier gives a 4 th reason why Drupal is the ideal long-term and sustainable investment.Read more in German about "Saving Money with Drupal: Sustainable Investment"
Martin Meier explains why Drupal is ideal tool to manage content efficiently.Read more in German about "Saving Money with Drupal: Efficient Content Management"
Martin Meier talks about the advantages of having a huge Drupal-Community, in particular a development process that is flexible and responsive to market trends.Read more in German about "Saving Money with Drupal: Flexible and Market-Responsive Development"
Because Drupal is an open-source CMS, users do not have pay licensing costs. But how does this work in practice?Read more in German about "Saving Money with Drupal: No Licensing costs"
Everyone is talking about Drupal, especially Drupal 8 which was released over five months ago. The latest major version of the open-source CMS has been the subject of a great deal of discussion among the Drupal community and the specialist media.Read more in German about "Drupal – Sustainable Investment"
WordPress is far and away the most popular web software around today. Its greatest asset is its virtual and global WordPress community. Members are set to converge on Zurich’s Technopark on 18 and 19 September for WordCamp Switzerland, the talking shop for all things WordPress.Read more in German about "Wordpress Community gather at Wordcamp Switzerland"
Close to 4,000 visitors from the EMEA region attended the 2015 Adobe Summit, which was held on 28 & 29 April at the Excel Centre in the London Docklands. During a packed two days, they were able to find out more about the ingenious solutions the software giant has been working on for its Marketing Cloud.Read more in German about "Scaling the highest heights of digital marketing"
Cross-platform native app development often proves to be a well-suited approach, as Patricia Herren, business development project manager with web development agency Liip, and software developer Christoph Ebert explain.Read more in German about "“We’re able to slash project times by as much as 50%”"
The desktop-to-mobile shift is a trend that is still a long way off from peaking. A number of key parameters have changed since the mobile wave emerged. However, the term "mobile", on closer inspection, is rather too restrictive. Today, it is all about tablets and smartphones, each device outdoing the other on performance, technological advancements and even in terms of the slimline form factor. Yet, there are many, many more devices around that use web technologies, including smart TV sets and certain coffee machines, although the latter are not strictly speaking a mobile device.Read more in German about "Generating medium-specific content"
It all began with the desire to be able to publish content online without any prior knowledge of HTML. The continuing shift to a browser-based enterprise system is bringing about changes in certain areas of content management systems.Read more in German about "Open source community: a shot in the arm for content management"
The days of needing a desktop computer to access the web are long gone thanks to the emergence of mobile devices, which are now a commonplace feature of everyday life. Web browsers are becoming a cross-system environment and giving traditional operating systems a run for their money. The strength of the web lies in the fact that it is highly standardised, which has allowed it to break free from the confines of the desktop computer. The advent of HTML(5) heralds a similar revolution in the world of mobile devices.Read more in German about "HTML(5) is HTML"