The programme will feature presentations on the Adobe Marketing Cloud, the latest findings from the world of neuromarketing as well as solutions for cross-channel marketing campaigns.
In the afternoon, attendees will have the opportunity to find out how Adobe products have already helped firms not only to optimise customer experience but also to measure the success of their marketing strategies.
As an Adobe Community partner, the web agency Liip will be at the event in Zurich and looks forward to sharing ideas and experiences with marketers and creatives.