The Magic Trick: Content Performance

The beauty of the digital world: We can measure what works and adjust where necessary. This makes users happy – because they get what they truly want. And it’s makes businesses happy because satisfied users eventually become customers. This is why at Liip, content is based on performance.

Our Focus: Content Experience

Despite the digital transformation, people are still people: they only look at what interests and affects them. No matter how technically advanced our measuring systems may be, nothing is more important than a positive user experience. And at Liip, we engineer those experiences.

Our Goal: Happy Users & Improved Sales

Focusing on both the experience and the performance creates a win-win situation for users and businesses. And it's good for Liip because we get to do what we love: developing truly great content from strategy to production, together with our clients.

Caroline Pieracci
Lead Content Strategy & UX Writing

Content architecture

  • Developing focal topics
  • Content planning using a content matrix


  • Tonality guidelines
  • Writing guidelines
  • SEO guidelines


  • Topic and editorial planning
  • Content production
  • Content distribution


  • Editorial processes
  • Performance dashboards

Energie 360°

Delight employees with digital matchmaking and team challenges: Energie 360° promotes fun interactions between members of staff. All of this is completely digital – with a good dash of gamification.

Discover case study

Content guidelines for the canton of St. Gallen

The canton of St. Gallen is setting new benchmarks online: paring things down to the essentials, offering an innovative design and massively reducing content. A wide range of information has been pooled together and is now available using an intelligent, central search function.

Discover case study

Send us a message

or an e-mail to