{"articles":[{"url":"https:\/\/www.liip.ch\/fr\/blog\/sg-ch-website","title":"sg.ch \u2013le site du canton de Saint-Gall \u2013fait peau neuve!","excerpt":"Le canton de Saint-Gall se dote d\u2019une nouvelle pr\u00e9sence digitale. Le site poss\u00e8de des fonctions de recherche clairement agenc\u00e9es et un design particuli\u00e8rement convivial.","date":"2019-07-19","author":{"name":"Andrea Meyer","position":"","avatar":"https:\/\/liip.rokka.io\/www_user_card\/47466b9ea0fad0a5e79dae1b748cd7e3b393c612\/andrea-meyer.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/swiss-venture-club","title":"Swiss Venture Club: plus qu\u2019un site web","excerpt":"Le plus grand r\u00e9seau d\u2019entreprises de Suisse se dote d\u2019une nouvelle pr\u00e9sence en ligne. Le mois de juin a vu le lancement du nouveau site web du Swiss Venture Club: un look renouvel\u00e9, des contenus modernis\u00e9s et un portail membres sophistiqu\u00e9.","date":"2019-07-12","author":{"name":"Adrian Schlegel","position":"Product Owner","avatar":"https:\/\/liip.rokka.io\/www_user_card\/1ab5d22e98d05350276bbba4f27ac4e3b6bb4575\/adrian.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/f6d80d\/svc-blog-logo-gray.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/f6d80d\/svc-blog-logo-gray.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/content-is-boss","title":"Content is king, and AI will rule the world","excerpt":"We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.","date":"2019-05-16","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/c0e205\/online-marketing-rockstars-ci-by-rocketandwink.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/c0e205\/online-marketing-rockstars-ci-by-rocketandwink.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/define-your-brand-voice","title":"Comment d\u00e9finir votre voix en 3 \u00e9tapes","excerpt":"L\u2019Office de la circulation et de la navigation du canton de Fribourg (OCN) a d\u00e9fini sa voix avant de mettre \u00e0 jour la totalit\u00e9 des textes de son site web. D\u00e9couvrez notre m\u00e9thodologie et nos astuces.","date":"2018-11-13","author":{"name":"Isaline M\u00fclhauser","position":"User Experience Writer","avatar":"https:\/\/liip.rokka.io\/www_user_card\/d24024ed3254651db3b15ac50324236ef913a564\/isaline-muelhauser.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/c01515\/content-ocn-header.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/c01515\/content-ocn-header.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/tone-of-voice","title":"Tone of Voice \u2013 3 Steps to a Strong Voice","excerpt":"What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.","date":"2018-08-31","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/190925\/content-tone-voice.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/190925\/content-tone-voice.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/seo-writing","title":"6 Tips for SEO Writing","excerpt":"How do you write a search engine optimized text that reads nicely and performs well? We\u2019ve put together our 6 top tips for SEO writing.","date":"2018-07-26","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/2272ac\/content-seo-checklist.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/2272ac\/content-seo-checklist.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/words-and-design-invision-designtalk-our-learnings","title":"Words and the design process, InVision Design Talk, our learnings and readings","excerpt":"Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.","date":"2018-07-24","author":{"name":"Isaline M\u00fclhauser","position":"User Experience Writer","avatar":"https:\/\/liip.rokka.io\/www_user_card\/d24024ed3254651db3b15ac50324236ef913a564\/isaline-muelhauser.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/1dc4d3\/csl-meetup-banner.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/1dc4d3\/csl-meetup-banner.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/content-needs","title":"How content drives conversion","excerpt":"What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.","date":"2018-06-22","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"}},{"url":"https:\/\/www.liip.ch\/fr\/blog\/typoberlin2018","title":"What we learned at Typo Berlin 2018","excerpt":"3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let\u2019s take a look at some of our favorite bits from Typo Berlin.","date":"2018-05-25","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"},"image":{"medium":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-360-w-720\/448d08\/typo-b18-1920x963.jpg","large":"https:\/\/liip.rokka.io\/www_crop_3\/v-h-571-w-1142\/448d08\/typo-b18-1920x963.jpg"}}],"more":false,"offset":18}