Mot-clé: content strategy

Swiss Venture Club: plus qu’un site web

Le plus grand rĂ©seau d’entreprises de Suisse se dote d’une nouvelle prĂ©sence en ligne. Le mois de juin a vu le lancement du nouveau site web du Swiss Venture Club: un look renouvelĂ©, des contenus 

Adrian Schlegel
Product Owner

sg.ch –le site du canton de Saint-Gall –fait peau neuve!

Le canton de Saint-Gall se dote d’une nouvelle prĂ©sence digitale. Le site possĂšde des fonctions de recherche clairement agencĂ©es et un design particuliĂšrement convivial.
Andrea Meyer

Content is king, and AI will rule the world

We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.
Caroline Pieracci
Lead Content Strategy & UX Writing

Comment définir votre voix en 3 étapes

L’Office de la circulation et de la navigation du canton de Fribourg (OCN) a dĂ©fini sa voix avant de mettre Ă  jour la totalitĂ© des textes de son site web. DĂ©couvrez notre mĂ©thodologie 

Isaline MĂŒlhauser
ux writer

Tone of Voice – 3 Steps to a Strong Voice

What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.
Caroline Pieracci
Lead Content Strategy & UX Writing

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.
Caroline Pieracci
Lead Content Strategy & UX Writing

Words and the design process, InVision Design Talk, our learnings and readings

Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.
Isaline MĂŒlhauser
ux writer

How content drives conversion

What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.
Caroline Pieracci
Lead Content Strategy & UX Writing

What we learned at Typo Berlin 2018

3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let’s take a look at some of our favorite bits from Typo Berlin.
Caroline Pieracci
Lead Content Strategy & UX Writing