User Experience

SHKB Website Relaunch

The wide range of services and products offered by Schaffhauser Kantonalbank appeals to private individuals, companies, teenagers, students, families and pensioners. They all have to be able to find relevant information quickly and easily.

Client

Schauffhauser Kantonalbank

Solution

shkb.ch

Awards

2017 Best of Swiss Web Bronze “Marketing”
2017 Best of Swiss Web Bronze “Usability”
2017 Best of Swiss Web Bronze “Mobile Web”

The User-Experience specialists at Liip analysed the existing content and bundled it together in thematic groups. The results led to the development of a new navigation.
In addition to this we also designed an auto-completion feature. Once four letters are entered, the search proposes seven standard search terms. Standardised symbols help with the orientation. The website also provides the function of ordering various offers (accounts, cards, e-banking) online.

Liip has incorporated our needs perfectly and has consistently made our customers the priority with the new website. The result is a clearly structured website that meets the need for information and allows us to customise the content to suit the needs of the customers. SHKB can now put up promotions and information in a visually appealing way on the homepage.

Ann-Kristin Gehringer

Produkt- und Prozessmanagement, Schaffhauser Kantonalbank

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