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Content guidelines for the canton of St. Gallen

The canton of St. Gallen is setting new benchmarks online: paring things down to the essentials, offering an innovative design and massively reducing content. A wide range of information has been pooled together and is now available using an intelligent, central search function.

Client
Kanton St. Gallen
Solution
sg.ch

The interactive content guide provides us with a tool that is available to the whole team anywhere and at any time, and has significantly improved the quality of our content.

Clemens Nef
Canton of St. Gallen Project Manager

user experience is (also) content

Feedback from a usability test on the old website: ā€˜If I need to find something, I have to start by translating the officialeseā€™. Ouch! But that was the old way. The new content was all drafted in the usersā€™ own language ā€“ officialese is history. A clear content strategy, content guides and coaching sessions enabled 300 cantonal editors to prepare content in a format suitable for online use. The number of pages was reduced by 50%, from 24,000 to 12,000.

Digital content guide

The central tool is the user-friendly digital content guide: making things as easy as possible for the editorial team is the only way to help them produce texts that are as easy as possible to read.The content guide is based on the 3E principle: our texts are efficient, effective and empathetic. In other words, visitors achieve their objective quickly (efficient), visiting our website provides users with the right information (effective), and our users are supported and feel understood (empathetic).

Have a look at the content services

Structure and orientation thanks to smart features

A search function as a core element is something new to the Swiss administration. This bold step to focus on search functionality has many benefits: on the sg.ch home page and other landing pages, tiles offer quick access to the most important content.

Read all about the project

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