The direct connection of the user's actions between the two platforms of Migipedia and the product pages of migros.ch represents an ideal implementation of our multi-channelling strategy. The user visits our various platforms for different reasons - depending on their current needs. No information is lost thanks to the good linking of the platforms. It makes Internet experience with Migros simple and convenient.
A central REST API provides all the product information for Migros applications. A catalogue app was developed for this purpose with a user interface created according to the criteria of a User-Centered-Design. Around 10 existing Migros services have been integrated (e.g. M-Go and Cumulus). Multiple filters facilitate precise searches. Information on availability and the contents of the Migipedia are also available.Ā
Liip relies one hundred percent on Open-Source-Software. The system is flexible in its design: Migros is pressing ahead with Liip in the development of the API in an agile process.
