Digital channels and platforms provide continuous data about the users, their use of the functions and their buying behaviour. We support you in launching a data-driven digital strategy.
We define a KPI framework based on your business objectives, which ensures the measurability of your digital presence. As a result, your decisions are based on data in the future and the performance of your presence can be improved in a targeted and continuous manner.
The solution can be implemented technically with Google Analytics, Piwik or an individual Tracking API. Maintaining and expanding the integration, creating reports and dashboards as well as refining the questions asked, form the basis for a digital analytics culture.