SEO without analytics is like flying blind. Make decisions based on reliable data on user behaviour observed on your channels. Digital channels and platforms continuously provide information on how users are engaging with your content. Only when you really know your customers can you also continuously adapt your website to meet their needs.
Analysis for continuous improvement
We help you launch a data-driven digital strategy. We derive key performance indicators (KPIs) such as the time spent on your website, the termination rate and the order value, from your corporate objectives. These help you to continuously provide targeted improvements that boost the performance of your online presence.
Free your mind to make strategic decisions
Together we will find the best tool for your analysis, such as Google Analytics, Matomo or a customised application programming interface (API). We maintain and enhance your analysis tools, create reports and dashboards, and fine-tune the parameters. We pave the way for your digital analytics culture, so your mind can be free to focus on the strategic decisions instead.
Service Designer, Lead Digital Analytics & Performance
Definition of goals and KPI
Implementing the defined configuration
Maintaining and expanding the integration. As well as creating dashboards and reportings
Training and coaching to build up internal knowledge
The wide range of services and products offered by Schaffhauser Kantonalbank appeals to private individuals, companies, teenagers, students, families and pensioners. They all have to be able to find relevant information quickly and easily.