User Experience

User experience as a competitive advantage

Useful, safe and appealing – an effective user experience (UX) meets users’ demands for simple processes and clear layouts. Offer your users a tailored experience, and your content will be successful. Together we can increase the efficiency of your digital products and boost the conversion rate to turn interested users into customers.

Tailored to the target group

We transform your strategy into innovative digital products. To do this, we analyse your target group in context, break down their needs and take them on an exciting customer journey. We think of user experience as an ongoing process where we put ourselves in the users’ shoes, and an exciting design is part of the package.

The digital feel-good factor

Gain your customers’ confidence with intuitive user guidance and logically displayed content. If they feel comfortable with you online, they will come back to you again and again. We can create new, user-friendly websites or rework your existing content to align with your users’ needs. Let’s create websites that have the digital feel-good factor together.

Merlin Zuni

Research

  • Understand the context and find out your users’ needs
  • Work out theories and assumptions and test them

Strategy

  • Translate your business strategy into digital products

Architecture

  • Structure information and optimise the Customer Journey
  • Visualise the requirements

Design

  • Implement the visual design by respecting and evolving your brand strategie

Front-end

  • Create an elegant user interface

Freitag Neo

Neo is the new e-commerce and content platform from Freitag. The website with its own online shop has been supplemented with stories and emotions.

Discover case study

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