Innovative solutions for financial services

The financial services sector is a major contributor to the Swiss economy. Since the global financial crisis of 2008, the sector underwent a series of strategic and regulatory reforms, which have left a number of firms contending with fluctuating profits.

Fintech start-ups, however, are beginning to challenge the market status quo and pose a threat to the core business of traditional banks. In response, the Swiss Bankers Association and the city of Zurich now actively support Swiss fintech start-ups.  They, together with Swiss Finance Start-Ups and several other partners, hosted Swiss Fintech Day on 2 May 2016.

Financial institutes can’t afford to sit on the sidelines

Even back in 2014 the Swiss broadsheet NZZ carried a report on the “silent revolution” in the payments industry. An ever-growing number of customers now take mobile banking and financial services as a given.
The regulatory provisions currently in force still offer a certain degree of protection from new competitors in this market segment. However, the EU’s Payment Services Directive 2 (PSD2) will put an end to this situation once and for all, at least in the payments sector.  Banks and financial institutions need to embrace change if they are to survive and thrive in this fintech era.

How can financial services react to these changes?

If you don’t cannibalise yourself, someone else will” – Steve Jobs

If they are to survive in the medium to long term, providers will need to offer services that are not only modern but also tailored to what customers actually want, even if this means stealing part of the market share of their existing products.
We created FinForce+ to help banks and insurance companies remain one step ahead of the competition

At a glance


Market launch within 12 months, at the latest


Using creativity and technology to challenge the established order of the financial sector

Tried and tested

A reliable and successful approach to developing innovative business models


Successful launch thanks to the winning combination of agile software development and technical expertise




When creativity and technology meet – With FinForce+, we combine the best of both these worlds to achieve superlative results. Creative projects in fields like product development have long used design thinking, with outstanding success. Thanks to Break/Through, a pioneering Swiss venture, and an extensive track record in first-rate innovation, each product can be tailored precisely to customer requirements. Liip uses its wide-ranging technical expertise to ensure that the implementation process is a success. After all, ideas are worthless. Execution is everything!

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