Tag: user centered design

Cognitive UXD: Cognition

Cognitive overload requires more time and effort to complete a task. Learn more about how to reduce mental effort for users and how you can expand your knowledge of Cognitive User Experience Design …
Viktoria Kluckner
User Experience Designer, Cognitive UX Designer

sg.ch website for the canton of St. Gallen shows off its new look

With uncluttered search functions and a particularly user-friendly design, the canton of St. Gallen has a new digital face - have a look sg.ch
Andrea Meyer

Wingo – online and pragmatic

The new website of the telephone operator Wingo is online. A sleek navigation, bright and contrasting colours and slightly offbeat animations are the visible part of the iceberg of …
Yves Bertrand
Digital Strategist

The new maBCF portal is online

The maBCF portal has been online for a few weeks now. Liip developed this customer area as the Banque Cantonale de Fribourg (BCF) offers its customers access to a wide range of online …
David Jordan
Product Owner

Cognitive UXD: Motivation & Flow

What has “Go with the Flow!” to do with design? Get an insight what the Flow zone is and which questions and design recommendations help that the user enters or stays in this zone. …
Viktoria Kluckner
User Experience Designer, Cognitive UX Designer

Cognitive UXD: Motivation

The Hierarchy of Needs focuses on motivation and represents various user needs. In Cognitive User Experience Design (short Cognitive UXD) it strives for proficiency and creativity in …
Viktoria Kluckner
User Experience Designer, Cognitive UX Designer

Cognitive User Experience Design - Where Psychology meets UX Design

How can Cognitive User Experience Design improve the User Experience? Learn more about the combination of two disciplines.
Viktoria Kluckner
User Experience Designer, Cognitive UX Designer

Turn your building into a power plant - and earn money with sustainability.

How Smart Energy Link (SEL) and Liip made it easy to manage self-consumption communities - thanks to Service Design, a cross-functional agile team and a lot of heart and soul.
Simone Wegelin
Lead Service Design

Digitalisierung erleben: EKZ Prototyping Workshop

Normalerweise ist es immer ernst, wenn unser Prototyping Team arbeitet: es geht um Produktideen, die in einem Prototyp als erste Produktversion umgesetzt werden. Ideen werden schnell …
Clarissa Küchler

How to make customers happy? Start with your (internal) processes.

When talking about how to make customers happy, internal processes play a crucial role and yet often remain totally neglected. This article presents 9 steps how Service Design helps …
Simone Wegelin
Lead Service Design