Tag: google analytics

Google Analytics Metrics and Dimensions Cheatsheet

There are times using Google Analytics when you don't remember the name of a dimension, or wether it's even a dimension or a metric … There also are times when you even wonder how much details does …

The Data Stack – Download the most complete overview of the data centric landscape.

This blog post offers an overview and PDF download of the data stack, thus all tools that might be needed for data collection, processing, storage, analysis and finally integrated …
Thomas Ebermann
Lead Data Services

Generator for Google Tag Manager

Since Google announced the deprecation of Universal Analytics and that Tag Template are more and more used, we also decommissioned gtm-generator.liip.ch In the past two years, tag …