{"articles":[{"url":"https:\/\/www.liip.ch\/en\/blog\/content-needs","title":"How content drives conversion","excerpt":"What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.","date":"2018-06-22","author":{"name":"Caroline Pieracci","position":"Content Strategy & UX Writing","avatar":"https:\/\/liip.rokka.io\/www_user_card\/3f75511582dc779a80164b3e5db9ae511fb2b94b\/caroline-pieracci.jpg"}}],"more":false,"offset":18}