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Tag: content strategy

19 July 2019

sg.ch website for the canton of St. Gallen shows off its new look

With uncluttered search functions and a particularly user-friendly design, the canton of St. Gallen has a new digital face - have a look sg.ch

Andrea Meyer
12 July 2019

Swiss Venture Club – more than just a website

Switzerland’s largest corporate network has a new digital home: the Swiss Venture Club’s completely revised website went live in June – with a new design, fresh content and a …

Adrian Schlegel
Product Owner
16 May 2019

Content is king, and AI will rule the world

We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.

Caroline Pieracci
Lead Content Strategy & UX Writing
13 November 2018

Defining a company’s voice in three steps

The canton of Fribourg’s traffic and navigation office (OCN) defined its voice before updating all of the texts on its website. We supported them in this process. Find out about our …

Isaline Mülhauser
ux writer
31 August 2018

Tone of Voice – 3 Steps to a Strong Voice

What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.

Caroline Pieracci
Lead Content Strategy & UX Writing
26 July 2018

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.

Caroline Pieracci
Lead Content Strategy & UX Writing
24 July 2018

Words and the design process, InVision Design Talk, our learnings and readings

Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.

Isaline Mülhauser
ux writer
22 June 2018

How content drives conversion

What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.

Caroline Pieracci
Lead Content Strategy & UX Writing
25 May 2018

What we learned at Typo Berlin 2018

3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let’s take a look at some of our favorite bits from Typo Berlin.

Caroline Pieracci
Lead Content Strategy & UX Writing
Lausanne
Rue Etraz 4
CH-1003 Lausanne
Directions
Fribourg
Rue de la Banque 1
CP 339
CH-1701 Fribourg
Directions
Bern
Schmiedenplatz 5
CH-3011 Bern
Directions
Basel
Sattelgasse 4
CH-4051 Basel
Directions
Zürich
Limmatstrasse 183
CH-8005 Zürich
Directions
St. Gallen
Vadianstrasse 25A
CH-9000 St. Gallen
Directions
Rue Etraz 4
CH-1003 Lausanne
Directions
Rue de la Banque 1
CP 339
CH-1701 Fribourg
Directions
Schmiedenplatz 5
CH-3011 Bern
Directions
Sattelgasse 4
CH-4051 Basel
Directions
Limmatstrasse 183
CH-8005 Zürich
Directions
Vadianstrasse 25A
CH-9000 St. Gallen
Directions

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