What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.
We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.
The canton of Fribourg’s traffic and navigation office (OCN) defined its voice before updating all of the texts on its website. We supported them in this process. Find out about our m…
How do you write a search engine optimized text that reads nicely and performs well? We’ve put together our 6 top tips for SEO writing.
Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.
3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Let’s take a look at some of our favorite bits from Typo Berlin.