Tag: content strategy

sg.ch website for the canton of St. Gallen shows off its new look

With uncluttered search functions and a particularly user-friendly design, the canton of St. Gallen has a new digital face - have a look sg.ch
Andrea Meyer

Swiss Venture Club ā€“ more than just a website

Switzerlandā€™s largest corporate network has a new digital home: the Swiss Venture Clubā€™s completely revised website went live in June ā€“ with a new design, fresh content and a ā€¦

Content is king, and AI will rule the world

We attended the Online Marketing Rockstars conference, and the message was clear: AI is taking over the world but humans will always go for good stories.
Caroline Pieracci
Lead Content Strategy & UX Writing

Defining a companyā€™s voice in three steps

The canton of Fribourgā€™s traffic and navigation office (OCN) defined its voice before updating all of the texts on its website. We supported them in this process. Find out about our ā€¦
Isaline MĆ¼lhauser
ux writer

Tone of Voice ā€“ 3 Steps to a Strong Voice

What is a tone of voice? And why do we need it? With lots of examples we show the benefits of a tone of voice and what it takes to build a strong voice.
Caroline Pieracci
Lead Content Strategy & UX Writing

6 Tips for SEO Writing

How do you write a search engine optimized text that reads nicely and performs well? Weā€™ve put together our 6 top tips for SEO writing.
Caroline Pieracci
Lead Content Strategy & UX Writing

Words and the design process, InVision Design Talk, our learnings and readings

Copy and design developed hand in hand, from sketching, to wireframe and mockups. Talk by Biz Sanford, Shopify.
Isaline MĆ¼lhauser
ux writer

How content drives conversion

What does your content strategy need to take into account to keep your customers happy and the conversion rate rising? We have five insights to offer.
Caroline Pieracci
Lead Content Strategy & UX Writing

What we learned at Typo Berlin 2018

3 days, 60 speakers, 1600 participants, and lots of new neurons added to our brains. Letā€™s take a look at some of our favorite bits from Typo Berlin.
Caroline Pieracci
Lead Content Strategy & UX Writing