Know your users to create your website
- Isaline Mülhauser
Take part in our next workshop with Swiss Marketing Vaud! You will learn digital communication and user experience tools.
Get trained to increase your impact
Our aim is to present a range of practical tools to help you develop your projects.
As specialists in web development and digital projects, we work with IT and marketing experts on a daily basis. We understand the challenges and opportunities of web projects.
During the workshops, you will learn how to increase the impact of your site or app, express your requirements, establish your position, write a brief and prepare to cooperate with partners.
Check our agenda here.
Workshop 1: users
Creating and using personas (typical users)
Objective: Know your users and design your site to create an impact
Whether your site is commercial or cultural, this workshop will help you understand your users to offer them a unique experience!
Do you like websites and mobile apps where information is easily accessible? Where you don't waste time understanding how they work?
Learn to understand your clients to respond to their needs!
During this workshop, you will learn how to create specific user types (or ‘personas') and examine how they navigate your website. You will also understand the needs of visitors to your site and how to respond appropriately to them.
Practical information
Doors open 18:30 – Presentation starts 19:00
Drinks reception after the presentation
Liip Lausanne
Rue Etraz 4
Register via Swiss Marketing Vaud